Bryte Coffee

Pioneering how light roast coffee connects with people through human-centred identity and sustainable packaging systems.

Why Bryte came to us

Bryte approached us to champion the human side of coffee.

Speciality coffee has a strong focus on precision and technique, but Bryte saw an opportunity to balance that expertise with a more social and joyful experience.

The brand needed to feel warm, open and conversational with a focus more on the shared moment than the brewing method. The challenge was to create a visual system that could stand out in a market known for it’s technical detail, without losing its sense of craft.

Logo and typography

Visually communicating warmth and spontaneity

The identity grew from the most human of things; communication. Playful and energetic, the rounded letterforms and its smiley swashes rearrange to fit into tricky forms and layouts. It’s a living, conversational mark that mirrors how people actually talk—spontaneous, flexible and full of character.

Bryte Dahab coffee bag with blue-and-magenta pattern on blue background.

Bryte Jaramillo coffee bag with pink-and-orange pattern on orange background.

Bryte Amatillo coffee bag with green-and-teal geometric pattern on bright green background.

Bryte Quetzal coffee bag with yellow-and-pink pattern on yellow background.

Bryte Kinama coffee bag with blue-and-magenta pattern on blue background.

Bryte Kyondo coffee bag with pink-and-orange pattern on orange background.

Bryte Flores coffee bag with green-and-teal geometric pattern on bright green background.

Bryte Popayán coffee bag with yellow-and-pink pattern on yellow background.

Colour

Bryte by name, bright by design

Scouring the supermarket shelves and researching leading coffee brands revealed an overwhelming amount of neutrals and minimalism.

Living up to its name, Bryte breaks away from the crowd with a vivid spectrum of bright colours used to separate product lines and champion a bold digital presence.

Grid of assorted colour swatches showing Bryte’s extended palette.

A snapshot of coffee packaging currently on the market.

Creating pattern with speech

Layers of fragmented type

While light roast coffee is still a niche choice in the UK, it’s a staple in Norway, where the word Bryte translates to “refract.” That dual meaning became a guiding idea for the brand: the way light (and experience) bends and shifts depending on perspective.

Bryte’s maximalist patterns are overlapping letterforms; fragments of type layered until they become abstract textures. They echo the chatter of a café or the murmurs of a morning commute, turning language into rhythm and colour. The kaleidoscopic results are unique patterns which mimic the individual moments that make up a coffee routine.

Assorted Bryte origin and tasting cards arranged in overlapping layout.

Something for everyone

Categorising Bryte’s coffee

The categorisation of Bryte’s coffee also goes against the grain(–bean?). Where many coffee brands organise by brewing technique, Bryte’s “Somethings” focus on the experience first; the way you like to brew, and the moment you want to create. It’s a system that empowers people to choose a coffee that suits their approach, with the craft there to support them.

Bryte ‘Something Wild’ graphic with green geometric wild bag and brew icons.

Bryte ‘Something Vibrant’ graphic with pink-and-orange vibrant bag and brew icons.

Bryte ‘Something Mellow’ graphic with blue-and-magenta mellow bag and brew icons.

Bryte ‘Something Decaf’ graphic with yellow-and-pink decaf bag and tasting icons.

Behind the scenes

Reveal how we got the shot

Bryte party reveal with two green-suited figures, party decorations, gifts and coffee setup.

Bryte’s photographic style

Just add people

As a new face to the coffee roasting scene, our goal was to make Bryte instantly recognisable while remaining open enough to grow with its audience; balancing clarity and personality to let Bryte stand out at launch and evolve over time.

We (quite literally) removed ourselves from the big picture so the buyer can imagine themselves in quirky and eclectic coffee-drinking scenarios, removing the need to centre any one demographic.

Bryte breakfast scene with toast, pastries and coffee pot pouring into a mug under ‘Delicious Coffee Lightly Roasted’ headline.

Bryte outdoor camping scene with moka pot, mugs and flowers under ‘Delicious Coffee Lightly Roasted’ headline.

Bryte cosy indoor scene with French press pouring coffee, biscuits and flowers under ‘Delicious Coffee Lightly Roasted’ headline.

Crafting sustainable packaging systems

Packaging with purpose

Sustainability is a key priority for Bryte. By questioning every element of the packaging, we helped Bryte launch with a model that’s both environmentally responsible and visually distinctive, that doesn’t compromise on freshness.

Bryte ‘After You Order’ graphic showing bean packing and letterbox postage with green Amatillo bag and coffee beans.

Reusable tins

Providing tins as long term storage helps mitigate the need for valves and seals on short-life postage bags, and a Bryte tin on the kitchen counter adds an extra layer of brand presence.

Bryte ‘Store Your Beans’ and ‘Enjoy’ graphic with patterned Bryte storage tin and coffee beans.

Removing valves and seals

As light roast coffee doesn’t release gas or sweat much compared to darker roasted beans, we removed the unnecessary plastic valves and seals when creating Bryte’s custom mailer pouches.

Bryte ‘Recycle’ graphic explaining recyclable, biodegradable coffee packaging on a green background.

Paper stream recyclable

Bryte bags, boxes and labels are fully recyclable, and can be dispatched straight into the home paper-card recycling stream without separating the individual components.

Bryte ‘Order More’ graphic with multiple patterned coffee bags and tins on a pink background.

Key takeaways

A people-first brand in a market known for process

Bryte flips the usual coffee script. It’s a maximalist identity with a clear purpose, and a sustainable system designed from the ground up. Everything about it, from colour to packaging, works to make coffee feel joyful, personal and uncomplicated.

Visit brytecoffee.co.uk