To mark the launch event of V&A Dundee we designed and developed a graphic system inspired by the architectural process used in the building itself. The system was used throughout the festival in different forms from signage and way finding through to animation and light beacons.
Exploring the architecture of the building and how the light changes the appearance through type and shape.
Mockups using the visual language applied across the city promotional spaces. Sadly this concept was not used as part of the overall campaign.